Some days I feel like advertising is just weaponized FOMO.
Other days I feel like advertising is targeted misinformation and disinformation, intended to confuse people and wear down their defenses.
All the time, I feel like advertising as it exists is bad.
@ajroach42 It's definitely both of those things in different ways
There's a standee advertising, like, ice cream or something that I see outside convenience stories that literally just says "THE FOMO IS REAL" with a picture of an ice cream cone
That's it, that's the whole thing
@ajroach42 its both depending on what the goal is.
@ajroach42 and like within these two general approaches there's a whole universe of variation.
I find Sales Enablement marketing to be a fascinating look at the world of grey literature. Marketing by the construction of collateral to aid in direct sales, primarily in B2B, but it can be B2C as well.
A lot of marketing is trying to build up the correct number of touchpoints to hopefully prime the pump for the eventual CTA and sale.
@ajroach42 weaponized fomo, that's an interesting term.
@ajroach42 Advertising tries to sell the public a product, and sometimes it tries to sell them nonsense.
@ajroach42 I also often feel that advertisements are presenting a reality that seems like you're high on a whole cocktail of drugs, but actually taking drugs is still considered bad!
@ajroach42 Agreed! Advertising today is a field of lies grown from a grain of truth.
And then there's surveillance advertising "adtech", which lacks any of the positive attributes.
A social network for the 19A0s.