Six years ago I ran a thing called cassettes for me.

A new tape, with digital copy, every month.

I advertised it with this flyer.

If I started that up again, would anyone be interested?


The basic idea is this:

Every month, we find a new act in our local area.

We record a live set from that band, or we work with them to find existing recorded but unreleased material, or we just use their existing released material at their option.

We make new art work. We master the music for cassette, and have the tapes professionally (or semi-professionally, depending on quantity) produced.

We pay the band more than 50% of profit.

We mail tapes and email digital files.

Ideally, we'll throw in some goodies. Posters or flyers or buttons or stickers.

The original concept had a bunch of other options that were silly and confusing. Those are gone.

If I bring it back, there's one thing I'll change: A digital only subscription.

It costs the same, minus the cost of producing a tape, and just gets you a download.

The Big Idea was just to make sure bands get paid occasionally.

Exposure for them and extra revenue for us doesn't hurt, though.

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I'm researching commercial manufacturers now, trying to feel out who's still in business.

I have five or six bands already lined up, and I have a lead on a few dozen others.

If I get a positive enough response here, I'll get someone else to put the website back online and figure out a timetable.

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The response wasn't overwhelming, but it was positive (more positive than I expected for something posted after 10PM.)

I'm verifying costs, and I'll throw together a landing page.

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Alright. I've verified costs. They are slightly higher than six years ago, but not *significantly* higher, so I'll only have to make minor adjustments to the plan.

I started working on a new landing page. I'll stick a sign up form and a store there soon.

I have also started collecting together the music that will make up the first years worth of releases. I'm going to see about doing a free digital sampler.

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I am still working out some logistics (tapes are taking longer than one month to produce right now, do I pre-sell before I have them produced, or do I pre-order the tapes and roll subscriptions over to the next month if we sell through? Or is it a hybrid approach where I pre-order enough for our current subscriber count plus fifty percent, and just eat the extra cost?)

But otherwise I'm feeling good about this endeavour.

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I need 30 subscriptions to break even on commercial production. Until we reach the 30 subs threshhold, we'll go DIY.

I might actually stick to the DIY method past 30 subscribers, depending on the difference in cost and effort.

If this is successful, we can expand

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I guess I should start tagging my updates.

I've been thinking about this a lot more, and I've made some more decisions:

Subscriptions should not be the default, because subscriptions are deceptive. People should be able to subscribe after receiving their first tape, if they'd like to keep going.

I think that's more equitable.

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@ajroach42 Hmmm..I'm interested in the music, but not the cassettes.

@ajroach42 That sounds awesome, I’d definitely be interested!
I’ve wanted to do something similar to that before actually.
What area is local, if you don’t mind?

@wdavery North GA, south Tennessee, North Carolina, norther South Carolina.

Basically Atlanta to Asheville to Nashville.

@ajroach42 I don't understand.
Would everyone subscribing be responsible for finding local acts, recording them and negotiating these pay deals?

As I write it out, the answer seems clearly no, but it was my initial understanding. :ablobcool:

@groovestomp No?

I guess the use of "we" there might be confusing.

"We" meant my team here.

We do that, and send tapes and digital files to you.

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