She asked me what I would do in response to these etsy changes, and ... well, I told her what I would have done, but it was all contingent on also having done the *other things that I would have done*.

I would have included a coupon in every order I sent out on etsy that could be redeemed on my website directly. I would have had a website. I would have asked my Etsy customers to sign up for my mailing list. I would encourage my instagram customers to sign up for my mailing list. I would not put an etsy link on my business cards, even if Etsy was the only place I was selling.

If I was in her situation, I would be leveraging my existing social connections, email marketing, and existing online store to offset the loss of Etsy revenue.

But she hadn't done most of those things, so we had to talk not about how to Use those resources, but how to build them while operating at a disadvantage.